Sales-Led Marketing & GTM for B2B Startups
When sales cycles are long and decisions are fragmented, I work hands-on with sales and product teams so you can make better GTM decisions and close deals faster
The struggles I hear all the time
Startups struggle with sales-driven operational inefficiencies. Do you relate?
Slow in
Closing Deals
Sales cycles drag because sales teams lack enablement materials, product context, and messaging.
No Clear ICP
or GTM Strategy
Trial-and-error tactics waste time without clarity on product positioning.
Weak Messaging
Value isn’t coming through. Your message sounds generic or unclear which hurt credibility.
Founders
Doing It All
You might be executing marketing without knowing what’s right for your stage.
I step in to make growth easier
I work with you to get marketing off your plate, make your product easier to sell, and build a process designed for your needs.
Sales-Ready Messaging for SQL
Clear positioning that shortens sales cycles and drives conversions and builds credibility.
Define Your ICP & Optimize GTM
Align your offer with the right audience and channels. No more guessing or wasted effort.
Scalable, Marketing Engine
Every asset is built with purpose, whether it’s awareness, demand gen, or closing deals.
Marketing Execution Power
I lead marketing hands-on so you can focus on product, vision, and growth, without adding headcount.
My Approach
As a hands-on fractional CMO, I specialize in sales-led marketing, focusing on driving growth through relevant and impactful strategies
I assess your current state by evaluating your product, goals, and workflows to fully understand your situation. From there, we identify bottlenecks together, pinpointing where momentum is lost or resources are being wasted. I then build a strategic presence through industry-focused marketing that strengthens your credibility, while optimizing every initiative to align with your revenue goals and deliver measurable results. What sets me apart is my focus on clarity. If your marketing feels fragmented, I help you focus on what drives growth.
Work with me your way
Flexible engagement models built for different stages, needs, and urgency.
Full Stack Marketer on Retainer
Min. 3 months
Marketing Projects
Prices may vary
2 – 6 Weeks typical timeframe but flexible
Hourly Advisory
Strategic input & quick wins, billed by the hour
About me
Hi, I’m Arielle. Stating the obvious: early-stage startups need help scaling sales. It’s a good problem to have, but it still needs solving. That’s where I step in.
I’ve built marketing functions from the ground up in B2B startups across SaaS, deep tech, EdTech, and foodtech. My work bridges strategy and execution: messaging, brand, go-to-market optimization, and assets that support sales.
I want to be the partner you can trust to move fast, stay focused, and drive results. I’m here to get your sales-led marketing off the ground or optimize what you’ve already built, so you don’t have to.
I’d love to connect and see how we can work together.
I’d Love to Work With You
Whether you need to build your marketing function from scratch or need someone to get your marketing unstuck and working — I can help.
Or WhatsApp: +972.52.404.8183